Programme 2016

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October 18th 2016

08:00 - 09:00 - Registration

Welcome to Top Packaging Summit 2016. The day starts with a healthy breakfast and plenty of opportunity to visit the exhibition and network.

09.15 – 09.45 – Interview with Packbridge CEO and Board of directors
Susanna Bill will lead a discussion with Packbridge CEO, Johan Mårtensson on the development of Packbridge Network and the future. Packbridge Board of directors will take part in the discussion and share why they support the network.
10.00 – 11.30 – Theme – Collaboration
In order to develop new innovations we have to think new and use competence outside our current value chain. Our thinking has to be more circular and there has to be more efficient collaboration between industries. What new type of collaborations do we need to establish and how do we work today.


Keynote – Kevin Vyse – Marks & Spencer

Keynote – Mats Linder – Ellen Macarthur Foundation

DiscussionÅke Rosen – Gaia and Håkan Samuelsson – Region Skåne

11.30 – 13.00 – Lunch & Networking
13:00 - 14:30 - Theme Innovation
Brand owners are always innovating to keep up with changing demands and consumer requirements, as well as to stand out in an increasingly competitive environment. Online as offline. Changes in consumer habits and recent developments in technology meaning that there is now an opportunity for manufacturers and suppliers to be more creative. So, what developments should we be looking for in the near future?


Keynote – Davor Sutija – Thin Films

Keynote – Christian Menegon – global business development manager at HP Indigo

Interview – Malte Schlüter – Mitsubishi Electric Europe B.V.

14:30 - 15:30 - Networking
15:30 – 16:00 – Young leaders
What factors attract talents to the industry today and what background and education do they have.  How do they look on the industry as a whole, How should we cooperate better within the value chain and what areas are interesting to focus on today and in the future. Susanna Bill will facilitate a discussion between young leaders within the industry.


Anna Annerås – Marketing Director, Ecolean Group

Annelie Moldin – Lantmännen

Fredrika Frisk – Largo

16.00 – 17.00 – Theme – Future Commerce
For brand owners in the grocery space, packaging is the most important tool for differentiating their product at the retail shelf and grabbing the consumer’s attention at point-of-purchase. It is within those first three to seven seconds the package needs to wow the shopper by appealing to their senses, values, and emotions. But how will this change with the rise of e-commerce when the wow moment most likely will be mobile?


What role will package design play on the digital shelf? With the brand no longer having to stand out in a sea of competitive packages, will design be as significant online? Does the same design that works in the shop work on the screen? And, once the consumer has purchased the product online, will the physical package that arrives at their doorstep still require the same attention to aesthetic detail?

Keynote – Paul Earnshaw – Tesco

Keynote – Samuli Manninen – CEO of Magic Add


October 19th 2016

08:30 - 09:00 - Registration
09.00 – 10.20 – Entrepreneur Breakfast

A new addition to the Top Packaging Summit and to Packbridge strategy is that we will reach out to startups to raise awareness about the possibilities in the packaging industry as well as the Packbridge network. The startup community has enormous potential to add new technologies and services to the packaging industry; if they have the knowledge and understand our needs. This is a potential that we at Packbridge are taking seriously and the first step will be at the TPS.

On the 19th of October we have created the Packbridge Entrepreneur Breakfast where ten startups will be given the opportunity to present their companies, products or ideas at a stand format and additionally get the opportunity to pitch their ideas to you and all the participants on the TPS. You will get the opportunity to talk to the startups and potentially (this is the whole idea and win win scenario), commence a new partnership.

Startups that will present:

1. Innoscentia
2. Arcwise
3. FoPo Powder
4. Packground
5. Epackr
6. Packbud
7. Cargoplaner
8. Gualiti
9. New Format

10.20 – 11.30 – Theme – Design & Convenience

Consumers and professional end-user encounter packaging at least a dozen times a day. Convenience features such as easy opening, reclosability, portability and one-handed use continue to drive packaging innovation for a range of processed foods, including entrees, snacks and even foodservice products.

Design thinking embodies methods and activities that a person applies during the process of solving a practical problem under technological and economical constraints. It is an iterative process that facilitates innovation by a succession of approximations in which building prototypes for testing is at the core. In an industry that is constantly facing challenges, teaching how to “think outside of the box” in a methodological fashion is fundamental for future packaging professionals.

Keynote – Amelie Brock – Amore Brand Identity Studios

Keynote – Jesper von Wieding – Pearlfisher


11.30 – 13.00 – Lunch & Networking
13.00 – 13.30 – What does the future hold for the industry

Panel discussion

The Top Packaging Summits own moderator Susanna Bill will hold this section as she is has a deep understanding of the big corporation as well as the entrepreneurial sphere to discuss the packaging industries future. Today our industry as well as all other industries are facing new challenges with digitalisation, sustainability, equality and much more. The big questions are, what are the right directions and how do we go there?

Martin Thörnkvist – The Conference

Rowan Drury – Gram Malmö

Malin Olander-Roese – LTH/MOOV

Roger Eriksson – ESS


13.30 – 15.00 – Theme – Sustainability and Food Safety

Until 2008 sustainability was a buzzword and not used by all companies. After the economical year of crisis the word has become a must for more or less every business. As a consumer you expect brand owners to work in a sustainable manner. The sustainability questions are in many cases connected to the packages, especially when it comes to FMCG products.

From a consumer aspect packaging is not seen as something sustainable, on the contrary it´s seen as something that uses our resources in an unnecessary way. The packaging industry knows that this is not true, but the message has to be spread.

It´s also interesting to raise a question around the word “sustainability”. Has it become a commodity with not so much value anymore, do we need other ways or another word to express the work?

Keynote – Simon Boas Hoffmeyer from Carlsberg

Keynote – Agneta Påander – CSR director at Orkla Foods

Panel discussion with
Annika Olsson – Lund University,
Agneta Påander – CSR director at Orkla Foods
Simon Boas Hoffmeyer from Carlsberg

After conference activities on October 18th

19:00 - Dinner and Networking