MARCH 23, 2023
Programme
09:00
REGISTRATION & EXHIBITION
10:00
WELCOME WORD
PART 1: INNOVATION – TRANSFORMATION – RESILIENCE
In the Packaging Ecosystem

Bio
Mattias Persson earned his PhD in Economics from Lund in 2001. After graduation, he worked for the Riksbank, followed by Nordea, moving back to the Riksbank to become its Head of Financial Stability in 2007. He rejoined Nordea in 2013 as Head of Group Funding, a position he left in 2016 to become Chief Economist at the Swedish National Debt Office (Riksgälden). Since 2020, Mattias Persson is the Group Chief Economist at Swedbank. Additionally, he has held positions in several international organizations, including the IMF and the Bank of International Settlements.

Summary
Showcasing UNIDO’s Sustainable Food Packaging Approach and the work UNIDO does in regard to sustainable packaging in developing countries.
Bio
Ali Badarneh is a Palestinian Citizen and a graduate of Birmingham University, UK. He started his career in 1997 as a food safety and quality consultant for a regional consulting firm in the Middle East and then moved in 2001 to work as freelance international expert for many international companies and organizations (UNIDO, LRQA, CU, ISO, ACDI-VOCA and USAID). He holds international accreditations in areas related to the quality and food safety auditing and training.
In 2008 moved to UNIDO Headquarters as a staff member working for the Trade Capacity Building Department before moving to the Agri-Business Department in 2016, was responsible for the design and management of technical cooperation projects in different developing countries. Lead theformulation of the UNIDO’s Approach to food safety capacity building and helped position UNIDO globally as key partner in this thematic area.
Currently the Chief of the Food Security and Food Systems Unit leading a team of professionals and experts for the design and management of a portfolio in areas related to Value Chain Development, Food Safety, Fisheries, Agro-parks, Biodiversity and Market systems development.
Awarded the UNIDO Role Model Award in 2019 with a scholarship to Harvard Business School on leadership skills training program. Awarded 4 Merit awards (Individual and Team) during his time at UNIDO.

Summary
Achieving sustainable development and attaining Agenda 2030 goals require drastic socio-technical changes. One of the main challenges is to shift from the dominant linear and transaction-based business logic to a logic of circularity and maximized resource utilization. In order to transform, as quickly as needed, the changes cannot happen only on product and firm level but rather on the level of supply chains and industrial setups. This, in turn, demands changes in our mind-sets and presumptions of utilizing resources, managing flows as well as consumption. In this presentation, circular supply chains will be elaborated, and the rethinking needed for sustainable enterprising will be discussed.
Bio
Fredrik Nilsson is professor at the Division of Packaging Logistics, Lund University, Sweden. His research focus is based on complexity theory and thinking with the aim to advance knowledge by embracing complexity instead of trying to remove it. Current projects in are in the areas of sustainable supply chain innovations, packaging systems and sustainable e-commerce solutions. He has published work in several international journals such as: J. of Cleaner production, Int. J. of Operations & Production Management, Int. J. of Logistics Management and the book Sustainable Food Supply Chains.
11:10
COFFEE BREAK & MINGLE
PART 2: TRANSITION IN PACKAGING
From Cost to Asset

Summary
Business – from entrepreneurial startups to large multinational corporations – has a vital contribution to make to sustainable development. Companies are not only largely responsible for some of the non-sustainable conditions we are now facing, but they also have the knowledge, skills, and resources to creatively solve sustainability challenges and foster a more sustainable future. Business is a formidable engine of innovation.
But as long as we are confined by traditional ways of thinking about business models – often rooted in industrial-age ideas about mass production and consumption – it will be impossible to fully unlock the potential of innovation to create sustainable value. Creating greater sustainable value requires us to rethink and redesign our way of doing business. In short, it requires us to develop sustainable business models.
Many entrepreneurs and corporate managers are well aware of this and have already started experimenting with new business models to boost sustainability. In some cases, these experiments had led to innovative business models that support the creation of sustainable value.
- What types of sustainable business models do we already have?
- What solutions do they offer to recurring environmental, social, and economic challenges?
- How can we turn these solutions into templates for action?
Bio
Lorenzo Massa consults, speaks, researches, and teaches in the fields of strategy, innovation, and sustainability. He is the Managing Director of the Business Design Lab and Full Professor for Strategy, Innovation and Sustainability at Business School Aalborg University. Lorenzo is a member of the World Economic Forum’s Expert Network for Innovation and Adjunct Professor for executive education at École Polytechnique Fédérale de Lausanne (EPFL), the International Academy of Sport Science and Technology (AISTS), Frankfurt School of Finance and Management as well as Bologna Business School (BBS).
His research has been published in publications such as the Academy of Management Annals, the Journal of Management and the Oxford Encyclopedia of Business and Management, among others. Lorenzo sits on the advisory board of different for for-profit and non-profit organizations and is a trusted strategy, innovation and sustainability advisor to executives in companies across many industries. Lorenzo holds graduate degrees in mechanical engineering from the Dublin Institute of Technology (B. Eng.) and the University of Genoa (M.Sc. Eng) and a Master´s and a PhD in Management from IESE Business School.

Summary
- Why sustainable packaging is important to Tesco
- Introducing the preferred approach to packaging materials and formats
- Optimising packaging to deliver true sustainability
- Future areas of innovation and research
Bio
Paul has worked extensively across all areas of packaging from retail, supply base, brands and consultancy. Over the last two years Paul has taken the non-Food categories from “poor relation” to a leadership position. This was achieved by thinking strategically to identify issues and threats and then implementing practical solutions. Successes included developing new ways of working to meet the requirements of Plastic packaging tax and EPR, creating tools and materials to empower and upskill colleagues and the development of strategic technical position statements on sustainability to inform the supply base.
13:00
LUNCH & EXHIBITION
PART 3: CIRCULAR FOOD VALUE CHAIN
TRANSITION OF KNOWLEDGE

Summary
It is reported that by-products and waste from agricultural production and agro-industrial processing are generated in mounting volumes and are having negative impacts on the environmental, economic, and social sectors. Nevertheless, these biomaterials have ample of potential, and if optimally valorised can result in high-value products and product ingredients.
The aim of the talk is to explore the prospectives of the utilisation of by-products and waste materials into value-added food ingredients and non-food products.
Bio
Arwa Mustafa, has a PhD in Food Science with more than a decade of experience in the field of food chemistry, food innovations and new product development, having focus on food for health, and functional products using Green & Clean Technologies.
Arwa is a guest researcher at Lund University with a track record of scientific publications, graduate students supervision, as well as international research collaboration.
Arwa is the founder & CEO at ARWA FoodTech AB- member of Aventure AB Group.
15:30
BREAK & MINGLE
PART 4: UNLOCKING THE POTENTIAL
Collaboration is Key

Summary
Packaging represents a large portion of the total waste generated in Sweden. Moreover, packaging is one of the primary uses of virgin materials in the EU, with 40 % of plastics and 50 % of paper used destined for packaging.
Reusable packaging is among the most effective solutions to reduce plastic consumption and the generation of unmanaged plastic waste. Businesses and policymakers are eager to scale reusable packaging solutions but find it challenging to do so. How can this be tackled?
Bio
Tina is a management consultant at Stena Circular Consulting (a part of Stena Recycling) since January 2023. In her role as a consultant, Tina provides knowledge and support to clients on how to transform their business, products, and processes to create circular flows of resources and unlock more value.
Before joining Stena Circular Consulting, Tina worked for a decade at Volvo Cars, mainly as a Senior Project Manager at the Procurement Strategy department. During 2018-2020 she worked with Circular Economy where she led the work on Volvo Cars’ Recycled Plastics Ambition 2025. Back in 2018, incorporating recycled plastics in the car was new to almost everyone at Procurement, R&D and the suppliers. A key goal was establishing ways of working and collaboration between internal and external stakeholders at Volvo Cars, since collaboration is key to reaching the goal of 25% Recycled Plastics in all Volvo cars in 2025. In addition, Tina has a background in finance and has worked at JPMorgan Chase & Co. in the US.

Summary
During the last couple of years, a new attitude towards consumption has developed. By following different patterns, it is possible to see that we no longer consume in the same way, or for the same reasons that we used to. The consumer’s expectations and demands from products and corporations are rapidly changing. Different generations demand different things for completely different reasons. In the upcoming time, it is therefore not only about offering the right environmentally friendly product, or the best circular business model. It is equally important for corporations to promote sustainable behavioural change in line with the behaviours that we want to bring into the future. To do this we must understand the inevitable changes in different consumer movements.
Bio
With more than fifteen years in the design business. Jenny is an experienced designer and concept developer with a wide range of projects from residential to commercial design under her belt. With great knowledge in behavioral design, she approaches every project in a holistic way with lots of curiosity.
She is co-owner of Superlab which is a multidisciplinary, experimental design laboratory. Their work lies in the intersection between research, science, new technology and human values. They believe in the synchronicities that emerge when you mix science and know-how with curiosity and can-do attitudes and they passionately experiment with new perspectives and ideas.

Summary
The presentation will give an overview of Loop’s global reuse platform and the ecosystem Loop is creating in collaboration with FMCG brands and retailers. It will outline why we believe a prefill reuse model will bring convenience to consumers and scale to retailers, the opportunities to brands when moving from single-use to reuse, as well as explore Loop’s brand and retail partnerships that are collaborating to enable a reuse ecosystem.
Bio
Solene Berger is part of the Brand Partnership team at Loop. Loop is a global platform that enables consumer product companies and retailers to shift from a single-use packaging model to a circular one. Solene joined Loop in early 2020 and her role involves working with existing brand partners to support them in developing a reusable packaging solution. Prior to joining Loop, Solene had a range of experience within sustainability and logistics companies.
17:00
SUMMARY OF THE DAY
17:10
END
18:00
MINGLE & DINNER
13:00
THE END
Moderator
Dr. Johannes Bergmair
Moderator
– WPO General Secretary –
WPO World Packaging Organisation
Meet some of our speakers
Ali Badarneh
– Chief of the Food Security and Food Systems Unit –
United Nations Industrial Development Organisation (UNIDO)
Arwa Mustafa
– Founder & CEO – Innovations & NPD –
ARWA Foodtech AB
Cecilia Wardström
– Sales Manager Sweden –
Wipak
Clara Norell
– Construction Engineer, CEO & Founder –
SHI – Svensk Hampaindustri AB
Dominyka Jeremičiūtė
– R&D Packaging Technologist –
Kauno Grūdai
Erik Månsson
– CEO –
Innoscentia
Fredrik Jonsson
– Co-founder –
TekInn AB
Fredrik Nilsson
– Professor –
Division of Packaging Logistics, Lund University
Jenny Madsen
– Owner and Concept Developer –
Superlab
Lorenzo Massa
– Professor and author –
Aalborg University Business School
Marcin Chełkowski
– Development Manager –
PGK Ltd, Koszalin
Mattias Persson
– Head of Research and Chief Economist –
Swedbank
Nathalie Berezina
– CEO –
Norbite
Paul Earnshaw
– Senior Packaging Manager –
Tesco
Per Simonsson
– Project Management Consultant –
Kvadrilj
Rasa Šarkevičienė
– Senior Packaging Technologist –
SC Žemaitijos pienas
Rimas Budreika
– Quality Manager –
MTL Carton
Ronny Gimbe
– Brand Owner Manager –
Billerud
Selime Kadir
– Packaging Solutions Director –
Oatly
Solene Berger
– Brand Partnership Manager for France –
Loop
Stefan Casey
– Global Design to Deliver Manager –
Nestlé
Susanna Winblad
– Environmental Strategist, Regional Developer –
Region Skåne
Tina Carvid
– Management Consultant –
Stena Circular Consulting at Stena Recycling
EXHIBITORS
SPONSORS
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MEET OUR SPONSORS
Tickets
TICKET INFORMATION TOP PACKAGING SUMMIT
PACKBRIDGE MEMBER
3995 SEK
+ VAT 25%
NON-MEMBER
4995 SEK
+ VAT 25%
Sponsor packages
Be visible at the Top Packaging Summit. Choose between the “Be Seen”, “Be Seen & Present” and “Be Seen & Present & Watched” contribution options, or help us draft you a customized one.
All prices are excl .VAT 25%
Be Seen
We will make sure that your brand is noticeable alongside other frontrunners of the industry throughout our entire event.
- One free ticket to the conference
- Honorable spot for your logotype on the Top Packaging Summit´s marketing material, distributed before, and during the event,
- Link to your website or social media handle in the summit´s official communication throughout Packbridge and partner´s channels.
CONTRIBUTION MEMBERS
4 495 SEK
CONTRIBUTION NON-MEMBERS
6 495 SEK
BE SEEN & PRESENT
Use the opportunity to exhibit your company at the summit´s venue, where industry leaders from the entire value chain will be able to visit you on the spot.
- “Be Seen” package (see above)
- An exhibition spot in Top Packaging Summit 2023. A tabletop 120×60 or an associated high table and room for a roll-up.
- Electricity and wi-fi
CONTRIBUTION MEMBERS
6 495 SEK
CONTRIBUTION NON-MEMBERS
9 495 SEK
BE SEEN & PRESENT & WATCHED
- “Be Seen & Present” packaging (see above)
- Your company promotional video shown during the designated conference time. You provide the video.
CONTRIBUTION MEMBERS
9 495 SEK
CONTRIBUTION NON-MEMBERS
12 495 SEK
About us
Packbridge is a member community that connects the packaging ecosystem for increased resilience and sustainable value. We are the largest packaging ecosystem cluster in Europe. Our members and partner organisations in business, academia and society take part in knowledge-sharing, competence building and purposeful collaborations in areas within sustainability, digitalisation and AI, innovation and technology.
Packbridge office is located at Mobilvägen 10 in Lund, Sweden.
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