Fredrik Nilsson is professor at the Division of Packaging Logistics, Lund University, Sweden. His research focus is based on complexity theory and thinking with the aim to advance knowledge by embracing complexity instead of trying to remove it. Current projects in are in the areas of sustainable supply chain innovations, packaging systems and sustainable e-commerce solutions. He has published work in several international journals such as: J. of Cleaner production, Int. J. of Operations & Production Management, Int. J. of Logistics Management and the book Sustainable Food Supply Chains.