Jenny Madsen


With more than fifteen years in the design business. Jenny is an experienced designer and concept developer with a wide range of projects from residential to commercial design under her belt. With great knowledge in behavioral design, she approaches every project in a holistic way with lots of curiosity.

She is co-owner of Superlab which is a multidisciplinary, experimental design laboratory. Their work lies in the intersection between research, science, new technology and human values. They believe in the synchronicities that emerge when you mix science and know-how with curiosity and can-do attitudes and they passionately experiment with new perspectives and ideas.