Paul has worked extensively across all areas of packaging from retail, supply base, brands and consultancy. Over the last two years Paul has taken the non-Food categories from “poor relation” to a leadership position. This was achieved by thinking strategically to identify issues and threats and then implementing practical solutions. Successes included developing new ways of working to meet the requirements of Plastic packaging tax and EPR, creating tools and materials to empower and upskill colleagues and the development of strategic technical position statements on sustainability to inform the supply base