Elin has a Bachelor in Communications and a M.Sc. in Entrepreneurship & Business Design. Before becoming the CEO at Potato Plastic she worked as Head of Marketing at a cancer research fund. Alongside her other activities she also managed the world-class event TEDxGöteborg in 2019.

With Potato Plastic Elin was selected as a top 10 finalist in the 2019 competition for future’s entrepreneurs “Framtidens entreprenör” by Carnegie and Svenska Dagbladet, and also received Göteborg Energis sustainability award on the same year.