Lina manages projects in the area of innovation & insights at Smurfit Kappa. She is passionate about developing sustainable packaging solutions to move towards a circular economy and contribute to a better planet.

One specific area of interest is e-commerce. The rapid growth of e-commerce puts high demands on packaging and it’s essential for brands and retailers to develop optimized packaging. The right packaging can for example help you to minimize void and reduce CO2 emissions during transport and increase your brand impact and improve the customer experience.

Lina has a background in business development within the paper and packaging industry and a master’s degree in Business and Management from Stockholm School of Economics.