Maria has genuine expertise in Systembolaget’s products and has worked as an educator for wine, the purchaser of beer and spirits, as well as head of Systembolaget’s sensory tastings. Her knowledge of the industry in combination with her commitment to environmental issues led to her current role, where she for the past six years has been leading the work on how to reduce the climate impact from packaging.

It is an exciting and challenging journey in an industry where brands are so strongly associated with their packaging solution. Maria sees collaborations and innovation as the key to successful sustainable development and is also part of the steering group for the initiative – The Beverage Industry’s Climate Initiative – where beverage industry organizations, suppliers and Systembolaget work together on climate issues.